Shipping available to NZ, Australia and USA

About us

The Towelling it Story


Emma Lou

Emma Lou has a background in Sales and Account Management, she also has a love for all things Summer! Born and raised in West Auckland, she has spent many a day at one of the local West Coast beaches.

Taking the skills and experience from her career thus far and her passion for relaxing at the beach with friends and family she has now embarked on an exciting journey. She is excited and proud to have taken the bold leap of starting her own business with a product that reflects her personal and professional pursuits.

Emma owns 50% of towelling it


Reid the muscle behind all that is Towelling it!!

Reid has a love for adventure and being one with nature, when he isn't carrying all the heavy boxes that our lovely towels come in, you will find him outside always doing something.

Reid owns 50% of towelling it

Charlotte Rose  

Charlotte Rose is our graphic designer without her we would not be able to make our visions a reality. Charlotte love combining geometric prints with bold colours, in fact she is rarely found without a pen to jot down the next idea or doodle up a storm.